ByNuveila was born from one simple truth: we deserve luxury without the luxury price tag and we deserve to dress modestly without ever compromising elegance.
I built this brand for the girls who love softness, fluid draping, beautiful colours, and quality that actually lasts, but don’t want to pay £25+ for a basic hijab. Because why should premium be reserved for everyone except us?
Every Liquid Jersey hijab is designed to feel like a quiet hug: smooth, breathable, weightless, and made to move with you. I wanted pieces that make you feel beautiful on your hardest days, confident on your best days and held on the days in between.
My inspiration has always been rooted in faith and femininity. The Qur’an reminds us:
“And We have certainly honoured the children of Adam.” (Surah Al-Isra, 17:70) That honour includes how we dress, how we show up, and how we carry ourselves. Modesty is part of our identity; not a limitation, but a crown.
So yes… byNuveila is modest fashion. But she’s also a little cheeky. A little bold. A little “I look good today and I know it.”
This brand is for the girls who drape their hijab with intention. Who love subtle luxury. Who want timeless colours that look good in real life, not just on Instagram. And who believe elegance should be accessible, not exclusive.
From my heart to yours, thank you for being part of the byNuveila journey. This isn’t just a hijab. It’s a story, a feeling, a reminder of your worth... and a love letter to modest women everywhere.
